Thursday, February 26, 2009
Women do snack alot more than men so making snacke products more appealing to women will help their sales for women but might hurt sales for men. I for one don't eat the baked snacks but yes men don't search for attractive packaging they go with what they like ususally. Frito-Lay could be making a mistake retargeting towards women. What can they do for men?...leave well enough alone!
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I think you are right for the women eating the snacks a lot and the frito products are good for them if they want to have fewer calories
ReplyDeletethat is true...men don't care about the packaging like women do. They should think about advertising toward men as well as women but without all the special packing..just advertise the product how it is.
ReplyDeletei don't think that it will hurt sales from them not targeting men and how do you get that women snack a lot more then men...rude! but everything else i agree on
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