Thursday, January 22, 2009
I personally would not change something that has been successful for so many years. The hardest thing that an advertiser has to do is appeal to the new younger generation, and since they have already successfully done so changing it would be pointless. Well I'm pretty sure it could still work but, it's probably better just to stick with the basics since its a sure thing. Just so long as the taste doesn't change, the people will still continue to buy it. Changing the packaging doesn't change the product. What seems to have done it was when Dr. Robert Cade died and the new head lady took over. She probably had wanted to change it for awhile and when he died it gave her the perfect opportunity to do it. She waited over a year so that it wouldn't seem like she was trying to change Gatorade so soon after the doctor died.
Subscribe to:
Post Comments (Atom)
I think you are right. Why would people want to drink the new G when they are not sure on the looks of the bottle, and the taste on it. I would stick with the Gatorade because you are used to seeing it in the stores, and you also know what the different flavors taste like. When the new drink comes out what will that taste like? Will it taste something close to the Gatorades or will it taste like some other fruit drink?
ReplyDeleteI have to agree with you. I deffinitely think that there was no reason to change somethging that was doing so well already.
ReplyDelete