The cereal box changing size does not mean that the whole current cereal box size will change. Some companies may decide to keep the current size of the cereal box or the new box size may not sit well with consumers so as of now it's too soon to say. As stated in the article the new size will make it fit better in cupboards and shelves better than the current size. However if it is reconstructed to fit cupboards the volume may decrease having less cereal per box which would be a major drawback for some if not all.

Free food and tours sounds good but that alone may not be enough to get people to book stays again. No, if people are in driving distance of the hotel, they would have to drive and spend that much more money on gas. Yes, i guess it makes me want to know how the people who live there feel when they experience the coast. Hilton Head where your stay will be on the coast of perfection...?

I think that making money online is alot easier but more risk would be involved. I thought about online marketing as a good way to work in a comfortable environment and still make money. Even though there's always the risk of being scammed, depending on how much you have to invest i'd give it a shot.

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If a company chooses to spend outrageous amounts of money on a campaign its their prerogative. I for one wouldn't but its their choice. I would not spend this amount of money to advertise during the superbowl mainly because its too much money to invest in something thats not a sure thing. I'm not sure how the superbowl affects company sales. More people watch the commercials but not to neccessarily buy the products. I would focus my advertisements around Christmas mainly because the majority of people in the US celebrate Christmas. I don't think i understand the last question.

If it will help their business then Coke should do whatever it takes. I think it won't be successful, because everybody nowadays is so health conscience and are trying to eat healthier so alot of people will try to drink other drinks rather than sodas. Also some people have gone so long without sodas that they would rather just not go back to drinking them. New bottles wouldnt attract me to a drink but a lower price definitely would right now with the economy problems. Celebrities do help business alot and it would help here in the case of Coca-Cola since people already liked Coke.

I personally would not change something that has been successful for so many years. The hardest thing that an advertiser has to do is appeal to the new younger generation, and since they have already successfully done so changing it would be pointless. Well I'm pretty sure it could still work but, it's probably better just to stick with the basics since its a sure thing. Just so long as the taste doesn't change, the people will still continue to buy it. Changing the packaging doesn't change the product. What seems to have done it was when Dr. Robert Cade died and the new head lady took over. She probably had wanted to change it for awhile and when he died it gave her the perfect opportunity to do it. She waited over a year so that it wouldn't seem like she was trying to change Gatorade so soon after the doctor died.