The new theme would maybe help business but it also has potential to hurt the business. with the Hard Rock Theme park it already had a solid target market, but with changing the theme comes changing the target. Now the customers it had before may not choose to return or they may choose to return, right now it's up in the air. I would add some roller coasters. I know when i go to theme parks or amusement parks i like to have a nice choice among coasters. Now that it isn't associated with Hard Rock it might be a little harder to get tourists to come to the park. However since Myrtle Beach is an attraction it's only a matter of time before the new theme park is mentioned while tourists are at the beach.